Metalurgica Santa Ana History

Historia SANTANA

 SANTANA HISTORY

Originally created in 1956 as Metallurgical Santa Ana to manufacture agricultural machinery, but soon (in 1961) began manufacturing cars under license Land Rover SUV. He made several models thereof, which had an enormous popularity among farmers and stockbreeders, in 1989 Land Rover due to economic problems, canceled its participation in Santana Motor, so the company began to commercialize versions of Land Rover under the mark Santana, as was the Santana 2500, quite popular SUV throughout the Spanish geography during the 90 the latest models manufactured under the name ” Land Rover Santana ” were sent at the request of the Spanish government as a donation to Colombia and a few others to Mexico. Collectors place the model 88 as the most emblematic for Santana Land Rover.

The arrival on the market of new SUV models and a certain technological obsolescence took to Santana to look for international alliances, which found in 1985 in the Japanese Suzuki; in agreement with the same models such as the Samurai, Vitara and Jimny they were produced. Thus, the Japanese came into force in 1985 with the company in 1993 to take 83.75% stake.

In 1995, the Government of Andalusia buys the company to Suzuki in 2003, Santana developed a model of SUV itself, Santana Aníbal, based on the ancient Land Rover, which is currently supplied to armies like the Spanish, Czech or French as light off-road vehicle.

In 2005, Santana officially presents the models 300 and 350, ATVs Suzuki Vitara based, which was discontinued in jiennense multinational facilities that year. The front and rear design was given by the Italian designer Giugiaro.

2006 marked the first year of the relationship between the Spanish and the Italian multinational manufacturer Iveco (Fiat). That year a cooperation agreement was reached to make models in Linares with Iveco brand and distribution model that left the assembly line in 2008 to be marketed worldwide. The agreement also gave the possibility to buy Santana Motor Iveco until 2010.

The first model of the relationship Iveco-Santana was Massif, an SUV derived from the old Santana Hannibal. Later the second model, called Campagnola (in honor of the legendary Fiat Campagnola), which is nothing more than a short Massif 3-door version would be launched.

In 2008, Iveco announces an option to buy the company Santana-Motor depending on the success of the Massif. Finally, this option has not come true.

In July 2009, the Government of Andalusia, through the Agency IDEA (Innovation and Development Agency of Andalusia) takes over management of the company Santana Motor.

On September 14, 2009 finalizes the production of Suzuki Jimny, also ending the historic alliance with the Japanese group Suzuki. The latest agreement between the two multinationals Motor Santana gave the possibility of manufacturing the Jimny model under its own brand, after cede the Japanese giant platform that model.

After much time to speculate on the future of the company, on February 16, 2011, a vote by workers of the company decided the dissolution of the company.

Today, the Santana, have become famous in Europe, especially in England where some copies of Land Rover Santana 89 auctioned for up to 65 thousand euros. The similarity continues with his cousin Land Rover Defender, which has become a symbol ATV. At the same time it has agreed not to sell the assets of the company, namely the production lines. The idea is to resume in the future vehicle production. There is speculation continued Iveco vehicles and manufacture of new electric vehicles.

Presidents of Santana Motor


Alfredo Giménez-Cassina.
Yoshio Saito (also vice president of Suzuki-Europe).
1994-199X – Yasuhisa Maeda.
199X-2004 – Luis Gallego.
2004-2009 – José Manuel Muriel Jiménez).
2009-2011 – Welcome Martinez.
Production models

Massif.

Commer Santana
1958 – Land Rover Series II (88 inches) Rover under license.
1959 – Land Rover Series II (109 inches) under license Rover.
1967 – 1300 Santana.
1968 – Land Rover Series II 5 doors.
1969 – Santana Light. exclusively military development in 88 Series II and 109 inches.
1974 – Series III.
Santana Mercury
Santana Cazorla
1983-19XX – Santana 2500.
Santana 2000
Santana 300/350.
Santana Anibal (military version).
Iveco Massif.
Iveco Campagnola.
1998-2009 – Suzuki Jimny.
prototypes

Santana M 225
2000 – PS10 – Prototype developed on the basis of 109, its planned market launch date was the summer of 2000. approvals were made and even submitted to the specialized prey. Apparently financial problems of the firm made the project unfeasible that never saw the light.
Agreements with other companies

In February 2005, Santana Motor Company S.A. and Construcciones y Auxiliar de Ferrocarriles (CAF) reached an agreement to manufacture in the factory linarense metropolitan light rail wagons, popularly known as meters. Currently in charge of manufacturing units for the Seville underground, which are still under construction most of his lines, having given Santana the first of the seventeen units contracted in July 2006.

In October 2005 Santana Motor is a company located in Linares which manufactures components for the assembly of equipment for renewable energy, in particular wind turbine towers to Gamesa.

Since 2005, Santana Motor began its diversification process, sealing the first alliance with a multinational leader in its industry, which have followed new agreements with companies in the transportation, wind or solar energy sector.

Gamesa / Daniel Alonso

Santana Motor and Gamesa agreed in October 2005 the implementation of a joint industrial project for the manufacture of components of renewable energy equipment in the premises of the Linares factory. To this end, the two firms formed a new subsidiary company, Aemsa Santana, in which Gamesa is the majority shareholder with 70% and Motor Santana participates with the remaining 30%.

Subsequently, in June 2007, the Daniel Alonso de Aviles, Gamesa Group agreed with the launch of a joint industrial project for the manufacture of wind towers in several production centers in Spain, among which is that of Linares. This agreement has led to the formation of a company called Windar, which is part Aemsa-Santana.

The new company, Windar, built in Linares a plant with a total area of ​​10,000 square meters, used for assembling sections of towers for aerogenera-mers last generation of Gamesa. This production facility has a capacity of 800 sections of tower / year, and employs more than a hundred workers and reach 120 when the plant is at full capacity, with an investment of 4 million Euros.

The presence of Gamesa and Group Daniel Alonso in the linarense industrial complex is a boost for Santana Motor, not only to maintain industrial activity that had so far, but to open a new production line which enables the consolidation of employment levels current and future increase them. Also, this agreement is the establishment in Andalusia for the first time a large company dedicated, among other activities, the design, manufacture and maintenance of wind turbines and currently is in an interesting phase of expansion and internationalization within a market in clear boom .

iturri

Seville multinational Iturri and jienense Santana Motor company agreed in January 2007 to start a new business project set to manufacture LCVs fire emergencies and disasters in the facilities that factory linarense owns in the Carolina. The agreement involves the establishment of a new subsidiary company in which Iturri is the majority shareholder with 75% and Motor Santana participates with 25%.

The new company has started its activity on a plant of 7,000 square meters, of which 4,000 are destined to production and offices, and the rest are used for storage of the finished product or still to adapt vehicles to other specific uses (fire, armored, refueling units …)

Iturri Santana, in a first phase is dedicated to the manufacture of medical vehicles, later incorporate other industrial models emergencies sector fire and disasters. The new plant has started production of 170 units / year to reach a production of 750 units / year, and employs initially employ approximately 20 people, which is expected to expand over the next three years to reach 150. this production is intended to serve both the domestic market and export.

The investment required in this initial phase of the project is around 1.2 million euros, in order to adapt and equip existing facilities to be used in the manufacture of products of the new company.

Suzuki

Santana Motor and Suzuki Motor Corporation signed in March 2007 a new business agreement that an extension of the license to manufacture the SUV Suzuki Jimny until September 2009 was established.

The agreement, the result of the negotiations launched in Japan in 2005 by officials of the Ministry of Innovation, Science and Enterprise and Santana Motor with those of the Japanese company also contemplated the transfer to Santana Motor, from September 2009 platform on which the Jimny model was manufactured for the firm jiennense marketed this SUV with its brand, as they were doing with the Vitara since 2006.

The agreement also provided for a supply contract for Santana Motor components required to manufacture the Jimny is guaranteed without hardly alteration of the price until 2012, and the commitment of Suzuki to maximize sales model Jimny made in Linares with selling price increase of 3% for 2007 and 50% in the CPI for the following years.

Enertol

In November 2007 the automobile company Motor Santana reinforced its plan of diversification creating an alliance with society Enertol, which are part of the Israeli technology company Ener-t and Navarre Enhol Group company. The new company manufactured components for the solar thermal industry, with a plant in the municipality of La Carolina jiennense.

Covasur

Motor Santana reinforced in December 2007 his line of diversification in the railway sector with the creation of a new society fruit of his alliance with the companies GEA 21, CAF and the Gallardo Group.

FIAT IVECO

Motor Santana and the Italian multinational Fiat Iveco reached in the month of May 2006 an agreement for the joint marketing of a new SUV model from Hannibal.

The agreement between the two firms provided for the development of a new SUV 4×4 professional use derivative PS10 Santana, known as Hannibal, which was manufactured by the factory of Linares using technologies of Iveco, and was baptized as Massif.

After a year of joint work between the two companies in the redesign and improvement of the model, Iveco and Motor Santana they signed the industrial agreement for the development and production of the SUV Massif.

Iveco marketed a high performance vehicle for professional off-road applications in civil and military version, adopting solutions of propulsion and transmission coming from Iveco technology.

The Massif station wagon was available in version 3 and 5-door pick-up and chassis cab, with two engines.

Metalurgica Santa Ana History 25 febrero, 2016

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